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Book Chapter

Digital Payment Disruptions and Impact on Retailers’ Business Models: A Review From an International Marketing Perspective

Series: Review of Marketing Research
Published: 01 December 2025
10.1108/S1548-643520250000022022
EISBN: 978-1-80592-250-6
ISBN: 978-1-80592-251-3
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Book Chapter

Assessing the Relative Impact of Major Sources of Innovation on the Brand Equity of a Firm

Series: Review of Marketing Research
Published: 29 June 2018
10.1108/S1548-643520180000015006
EISBN: 978-1-78754-828-2
ISBN: 978-1-78754-829-9
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