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Naresh K. Malhotra
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Book Chapter

Marketing in and for a Sustainable Society

Series: Review of Marketing Research
Published: 05 July 2016
10.1108/S1548-643520160000013006
EISBN: 978-1-78635-281-1
ISBN: 978-1-78635-282-8
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Book Chapter

Introduction

Series: Review of Marketing Research
Published: 05 July 2016
10.1108/S1548-643520160000013011
EISBN: 978-1-78635-281-1
ISBN: 978-1-78635-282-8
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Book Chapter

Series Introduction: Meaning of Research and Research on (Brand) Meaning

Series: Review of Marketing Research
Published: 05 May 2015
10.1108/S1548-643520150000012014
EISBN: 978-1-78441-931-8
ISBN: 978-1-78441-932-5
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Book
Book cover for Review of Marketing Research

Review of Marketing Research

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)10
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Review of Marketing Research

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010015
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Review of Marketing Research

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010016
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Review of Marketing Research

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010017
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Copyright Page

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010018
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

List of Contributors

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010002
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Editorial Board

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010003
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Introduction: Analyzing Accumulated Knowledge and Influencing the Future

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010004
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Assortment Variety: Too Much of a Good Thing?

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010005
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Consumer Experience and Experiential Marketing: A Critical Review

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010006
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Customer Reactions to Conflict Management: A Review and Empirical Evidence from Two Service Industries

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010007
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Designing and Pricing Digital Content Products and Services: A Research Review

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010008
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

All Signals are not Created Equal: Managers’ Choice of Signal Under Information Asymmetry in Competitive Markets

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010009
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effects

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010010
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

How Emerging Markets are Reshaping the Innovation Architecture of Global Firms

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010011
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

An Introduction to Audio and Visual Research and Applications in Marketing

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010012
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

Measuring Value-in-Context from a Service-Dominant Logic’s Perspective

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010013
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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