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Book cover for Green Marketing Perspectives: Effective Messaging for Sustainable Practices

Green Marketing Perspectives: Effective Messaging for Sustainable Practices

Published: 29 April 2025
10.1108/9781836087724
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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Book Chapter

Prelims

Published: 29 April 2025
10.1108/978-1-83608-772-420251009
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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Book Chapter

Building a Sustainable Brand: The Role of Green Marketing

Published: 29 April 2025
10.1108/978-1-83608-772-420251001
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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References

Published: 29 April 2025
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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Book Chapter

Green Marketing: A Paradigm Shift Toward Innovation

Published: 29 April 2025
10.1108/978-1-83608-772-420251002
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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References

Published: 29 April 2025
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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Book Chapter

A Bibliometric Analysis Discourse on Sustainable Marketing Strategies

Published: 29 April 2025
10.1108/978-1-83608-772-420251003
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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References

Published: 29 April 2025
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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Book Chapter

Bridging the Attitude–Behavior Gap in Green Marketing: A Structural Equation Modeling Approach to Psychological and Environmental Influences

Published: 29 April 2025
10.1108/978-1-83608-772-420251004
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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Book Chapter

References

Published: 29 April 2025
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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Book Chapter

Green Loyalty: Cultivating Sustainable Customer Relationships Through Green Marketing

Published: 29 April 2025
10.1108/978-1-83608-772-420251005
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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References

Published: 29 April 2025
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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Book Chapter

Exploring the Interplay of Corporate Social Responsibility and Sustainability in Green Marketing Strategies for Cosmetic Products

Published: 29 April 2025
10.1108/978-1-83608-772-420251006
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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References

Published: 29 April 2025
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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Book Chapter

Analyzing the Green Sustainable Responsibility in the Indian Insurance Sector

Published: 29 April 2025
10.1108/978-1-83608-772-420251007
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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References

Published: 29 April 2025
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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Book Chapter

Navigating the Green Horizon: Embracing Green Sustainable Responsibility in Business Practices

Published: 29 April 2025
10.1108/978-1-83608-772-420251008
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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References

Published: 29 April 2025
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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Book Chapter

Unveiling the Green Mix: A Strategic Approach to Sustainable Marketing

Published: 29 April 2025
10.1108/978-1-83608-772-420251012
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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References

Published: 29 April 2025
EISBN: 978-1-83608-772-4
ISBN: 978-1-83608-773-1
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