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Petra Riefler
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Book Chapter

Sufficiency Orientation in Global Marketing

Series: Review of Marketing Research
Published: 01 December 2025
10.1108/S1548-643520250000022017
EISBN: 978-1-80592-250-6
ISBN: 978-1-80592-251-3
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Book Chapter

Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example

Series: Advances in International Marketing
Published: 23 August 2011
10.1108/S1474-7979(2011)0000022004
EISBN: 978-1-78052-095-7
ISBN: 978-1-78052-094-0
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