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Rajan Varadarajan
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Book Chapter

Innovation, Innovation Strategy, and Strategic Innovation

Series: Review of Marketing Research
Published: 29 June 2018
10.1108/S1548-643520180000015007
EISBN: 978-1-78754-828-2
ISBN: 978-1-78754-829-9
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Book Chapter

Sustainability and Marketing: Concurrent Pursuit of a Smaller Environmental Footprint and a Larger Market Footprint

Series: Review of Marketing Research
Published: 05 July 2016
10.1108/S1548-643520160000013009
EISBN: 978-1-78635-281-1
ISBN: 978-1-78635-282-8
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Book Chapter

Toward an Integrated Model of Business Performance

Series: Review of Marketing Research
Published: 30 September 2004
10.1108/S1548-6435(2004)0000001009
EISBN: 978-0-85724-723-0
ISBN: 978-0-76561-304-2
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