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Book Chapter

Prelims

Serial: Marketing in Emerging Markets
Published: 03 December 2018
10.1108/978-1-78714-555-920181001
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

Evolving and Expanding Marketing to Address Challenges and Opportunities in BoP Markets: Looking Back and Forward

Serial: Marketing in Emerging Markets
Published: 03 December 2018
10.1108/978-1-78714-555-920181002
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

References

Serial: Marketing in Emerging Markets
Published: 03 December 2018
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
Add to Citation Manager for References
Book Chapter

Section

Serial: Marketing in Emerging Markets
Published: 03 December 2018
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

Making Markets ‘Worth the Effort’ at the Bottom of the Pyramid

Serial: Marketing in Emerging Markets
Published: 03 December 2018
10.1108/978-1-78714-555-920181003
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

Acknowledgements

Serial: Marketing in Emerging Markets
Published: 03 December 2018
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

References

Serial: Marketing in Emerging Markets
Published: 03 December 2018
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

A Qualitative Study on the Survival Strategies of Retailers in BoP Markets

Serial: Marketing in Emerging Markets
Published: 03 December 2018
10.1108/978-1-78714-555-920181004
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

References

Serial: Marketing in Emerging Markets
Published: 03 December 2018
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
Add to Citation Manager for References
Book Chapter

Beyond the BoP: A Look into Alternative Domain

Serial: Marketing in Emerging Markets
Published: 03 December 2018
10.1108/978-1-78714-555-920181005
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

References

Serial: Marketing in Emerging Markets
Published: 03 December 2018
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
Add to Citation Manager for References
Book Chapter

Designing Solutions for the Low Income Consumer Markets: Four Schools of Thought

Serial: Marketing in Emerging Markets
Published: 03 December 2018
10.1108/978-1-78714-555-920181006
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

References

Serial: Marketing in Emerging Markets
Published: 03 December 2018
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
Add to Citation Manager for References
Book Chapter

Section

Serial: Marketing in Emerging Markets
Published: 03 December 2018
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

A Conceptual Model of Pro-poor Innovation Adoption in the BoP and Subsistence Marketplaces

Serial: Marketing in Emerging Markets
Published: 03 December 2018
10.1108/978-1-78714-555-920181007
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

References

Serial: Marketing in Emerging Markets
Published: 03 December 2018
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
Add to Citation Manager for References
Book Chapter

Reflections from a Periodic Market in Rural India

Serial: Marketing in Emerging Markets
Published: 03 December 2018
10.1108/978-1-78714-555-920181008
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
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Book Chapter

References

Serial: Marketing in Emerging Markets
Published: 03 December 2018
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
Add to Citation Manager for References
Book Chapter

Bottom of the Pyramid Marketing: Examples from Selected Nigerian Companies

Serial: Marketing in Emerging Markets
Published: 03 December 2018
10.1108/978-1-78714-555-920181009
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
Open the PDF for Bottom of the Pyramid Marketing: Examples from Selected Nigerian Companies in another window
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Book Chapter

References

Serial: Marketing in Emerging Markets
Published: 03 December 2018
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
Add to Citation Manager for References
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