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Book Chapter

The Hands-on Food Tourist

Serial: The Tourist Experience
Published: 03 March 2025
10.1108/978-1-83549-085-320251012
EISBN: 978-1-83549-085-3
ISBN: 978-1-83549-086-0
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Book Chapter

The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023017
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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