Roger J. Calantone
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Book Chapter

Building Market-Based Assets in a Globally Competitive Market: A Longitudinal Study of Automotive Brands

Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023005
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
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Book Chapter

An introduction to the AIM volume on MSU contributions to research in international business and innovation

Series: Advances in International Marketing
Published: 27 December 2008
10.1108/S1474-7979(2009)0000019004
EISBN: 978-1-84855-441-2
ISBN: 978-1-84855-440-5
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