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Book Chapter

Modesty as a Fashion Growth Opportunity? Exploring the Potential of Fashion, Sustainability, Production, Value, and Marketing

Published: 18 May 2023
10.1108/978-1-80382-345-420231011
EISBN: 978-1-80382-345-4
ISBN: 978-1-80382-348-5
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Book Chapter

Imperatives of Inclusive Policies on Growth and Challenges of the Fashion Industry in Sub-Saharan Africa

Published: 18 May 2023
10.1108/978-1-80382-345-420231013
EISBN: 978-1-80382-345-4
ISBN: 978-1-80382-348-5
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Book Chapter

The Alchemy of Fashion Influencer Brands: Emergence, Social Identity and Follower-based Influencer Brand Equity

Published: 18 May 2023
10.1108/978-1-80382-345-420231022
EISBN: 978-1-80382-345-4
ISBN: 978-1-80382-348-5
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Book Chapter

Fashion and Lifestyle Brands: Storytelling within Purpose-Led Brands in Order to Contribute to Growth

Published: 10 June 2021
10.1108/978-1-80071-579-020211005
EISBN: 978-1-80071-579-0
ISBN: 978-1-80071-580-6
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Book Chapter

The Customer Engagement Journey: Establishing Propositions

Published: 01 March 2021
10.1108/978-1-83909-554-220211008
EISBN: 978-1-83909-554-2
ISBN: 978-1-83909-557-3
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Book Chapter

The Use of Retail Spaces as Examples of Disruption Innovation

Published: 01 March 2021
10.1108/978-1-83909-554-220211009
EISBN: 978-1-83909-554-2
ISBN: 978-1-83909-557-3
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