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Book cover for Marketing and Design in the Service Sector: Enhancing Customer Experience

Marketing and Design in the Service Sector: Enhancing Customer Experience

Published: 30 September 2024
10.1108/9781837972760
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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Book Chapter

Prelims

Published: 30 September 2024
10.1108/978-1-83797-276-020241013
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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Introduction

Published: 30 September 2024
10.1108/978-1-83797-276-020241001
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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References

Published: 30 September 2024
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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Book Chapter

The Role of Industrial Design in the Designscape Development Based on the Marketing and Customer Experience Design

Published: 30 September 2024
10.1108/978-1-83797-276-020241002
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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References

Published: 30 September 2024
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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Book Chapter

Independent Coffee Shops and Cafes: Creating Unique Environments and Servicescapes

Published: 30 September 2024
10.1108/978-1-83797-276-020241003
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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References

Published: 30 September 2024
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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Book Chapter

Intangible but Effective: The Role of Hotel Lobby Music Background on Customer Satisfaction

Published: 30 September 2024
10.1108/978-1-83797-276-020241004
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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References

Published: 30 September 2024
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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Book Chapter

Hotel Design and Its Impact on the Customer's Booking Decision

Published: 30 September 2024
10.1108/978-1-83797-276-020241005
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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References

Published: 30 September 2024
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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Book Chapter

Innovative Services, Processes and Product Design Crucial for Enhancing Customer Experience

Published: 30 September 2024
10.1108/978-1-83797-276-020241006
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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References

Published: 30 September 2024
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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Book Chapter

Opportunities and Possibilities for Online Marketing Innovation

Published: 30 September 2024
10.1108/978-1-83797-276-020241007
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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References

Published: 30 September 2024
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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Book Chapter

Virtual Design in the Digital Age – Reshaping Hospitality Landscape

Published: 30 September 2024
10.1108/978-1-83797-276-020241008
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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References

Published: 30 September 2024
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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Book Chapter

Tourist Experience in Digital Detox Tourism

Published: 30 September 2024
10.1108/978-1-83797-276-020241009
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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References

Published: 30 September 2024
EISBN: 978-1-83797-276-0
ISBN: 978-1-83797-277-7
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