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Book Chapter
Serial: Innovations in Qualitative Research
Published: 30 March 2026
10.1108/978-1-80686-311-220261003
EISBN: 978-1-80686-311-2
ISBN: 978-1-80686-312-9
Book Chapter
Serial: Marketing in Emerging Markets
Published: 03 December 2018
10.1108/978-1-78714-555-920181008
EISBN: 978-1-78714-555-9
ISBN: 978-1-78714-556-6
