Skip to Main Content
Steven H. Seggie
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Book Chapter

Big and Lean is Beautiful: A Conceptual Framework for Data-based Learning in Marketing Management

Series: Review of Marketing Research
Published: 19 September 2019
10.1108/S1548-643520190000016006
EISBN: 978-1-78756-339-1
ISBN: 978-1-78756-340-7
Open the PDF for Big and Lean is Beautiful: A Conceptual Framework for Data-based Learning in Marketing Management in another window
Add to Citation Manager for Big and Lean is Beautiful: A Conceptual Framework for Data-based Learning in Marketing Management
Book Chapter

Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing

Series: Advances in International Marketing
Published: 20 February 2009
10.1108/S1474-7979(2009)0000020017
EISBN: 978-1-84855-469-6
ISBN: 978-1-84855-468-9
Open the PDF for Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing in another window
Add to Citation Manager for Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing
Book Chapter

An Assessment of the Use of Structural Equation Modeling in International Business Research

Series: Research Methodology in Strategy and Management
Published: 25 July 2006
10.1016/S1479-8387(06)03012-8
EISBN: 978-1-84950-436-2
ISBN: 978-0-76231-339-6
Open the PDF for An Assessment of the Use of Structural Equation Modeling in International Business Research in another window
Add to Citation Manager for An Assessment of the Use of Structural Equation Modeling in International Business Research
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal