Sunanda Vincent Jaiwant
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Book Chapter

Mimicking Technology in Creating and Optimising Marketing Value, Customer Experience, Retention and Loyalty

Published: 14 March 2025
10.1108/978-1-83797-815-120251015
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

Consumer Decision-Making Journey and the Role of AI-Enabled Mimic Technology and Social Robots

Published: 14 March 2025
10.1108/978-1-83797-815-120251016
EISBN: 978-1-83797-815-1
ISBN: 978-1-83797-816-8
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Book Chapter

The Changing Role of Marketing: Industry 5.0 - the Game Changer

Published: 17 February 2023
10.1108/978-1-80262-277-520231014
EISBN: 978-1-80262-277-5
ISBN: 978-1-80262-278-2
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