Susan P. Douglas
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Book Chapter

Global marketing strategy: past, present, and future

Series: Advances in International Management
Published: 27 July 2010
10.1108/S1571-5027(2010)00000230024
EISBN: 978-0-85724-086-6
ISBN: 978-0-85724-085-9
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Book Chapter

Reassessing global marketing strategy

Series: Research in Global Strategic Management
Published: 20 June 2008
10.1016/S1064-4857(08)00002-8
EISBN: 978-1-84950-550-5
ISBN: 978-0-76231-470-6
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