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Swamynathan Ramakrishnan
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Book Chapter

Revolutionising Customer Engagement: The Synergistic Impact of Personalisation and Fifth Industrial Revolution Technologies in Retail Industry

Published: 19 January 2026
10.1108/978-1-83608-578-220251018
EISBN: 978-1-83608-578-2
ISBN: 978-1-83608-579-9
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Book Chapter

Transforming Sustainable Supply Chains: The Strategic Role of Fourth Industrial Revolution Technologies and Green Innovations in Manufacturing Sector

Published: 19 January 2026
10.1108/978-1-83608-578-220251025
EISBN: 978-1-83608-578-2
ISBN: 978-1-83608-579-9
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Book Chapter

Sustainable Marketing: Balancing Profit and Planet

Published: 05 May 2025
10.1108/978-1-83662-560-520251005
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Industry 5.0 – The Co-creator in Marketing

Published: 17 February 2023
10.1108/978-1-80262-277-520231002
EISBN: 978-1-80262-277-5
ISBN: 978-1-80262-278-2
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