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Ujvala Rajadhyaksha
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Book: Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Series: Advances in International Marketing
Published: 05 September 2012
10.1108/S1474-7979(2012)0000023017
EISBN: 978-1-78190-017-8
ISBN: 978-1-78190-016-1
