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Ujwal Kayande
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Book Chapter

An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-643520220000019009
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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