Utkarsh Gupta
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Book Chapter

Data-Driven Marketing Decisions and Strategies: Bright Sides and Dark Sides

Serial: Advances in Digital Technology and Data-Driven Business Practices
Published: 10 November 2025
10.1108/978-1-83662-188-120251007
EISBN: 978-1-83662-188-1
ISBN: 978-1-83662-189-8
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Book Chapter

Exploring the Potential of Big Data Analytics in Enhancing Tourism in Ladakh: Perspectives of Tourism Business Operators

Serial: Advances in Digital Technology and Data-Driven Business Practices
Published: 28 October 2025
10.1108/978-1-83662-106-520251020
EISBN: 978-1-83662-106-5
ISBN: 978-1-83662-107-2
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