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Vanessa M. Patrick
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Book Chapter
Series: Review of Marketing Research
Published: 18 August 2017
10.1108/S1548-643520170000014010
EISBN: 978-1-78714-491-0
ISBN: 978-1-78714-492-7
Book Chapter
Series: Review of Marketing Research
Published: 01 November 2005
10.1108/S1548-6435(2005)0000002006
EISBN: 978-0-85724-724-7
ISBN: 978-0-76561-305-9
