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Venkatesh Shankar
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Book Chapter

Mobile Marketing 2.0: State of the Art and Research Agenda

Series: Review of Marketing Research
Published: 19 September 2019
10.1108/S1548-643520190000016008
EISBN: 978-1-78756-339-1
ISBN: 978-1-78756-340-7
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Book Chapter

Shopper Marketing 2.0: Opportunities and Challenges

Series: Review of Marketing Research
Published: 20 August 2014
10.1108/S1548-643520140000011007
EISBN: 978-1-78441-000-1
ISBN: 978-1-78441-001-8
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Book Chapter

How Emerging Markets are Reshaping the Innovation Architecture of Global Firms

Series: Review of Marketing Research
Published: 26 June 2013
10.1108/S1548-6435(2013)0000010011
EISBN: 978-1-78190-761-0
ISBN: 978-1-78190-760-3
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Book Chapter

THE EVOLUTION OF PRICE DISPERSION IN INTERNET RETAIL MARKETS

Series: Advances in Applied Microeconomics
Published: 17 December 2003
10.1016/S0278-0984(03)12004-4
EISBN: 978-1-84950-254-2
ISBN: 978-0-76231-081-4
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Book Chapter

Price competition between pure play versus bricks-and-clicks e-tailers: Analytical model and empirical analysis

Series: Advances in Applied Microeconomics
Published: 31 October 2002
10.1016/S0278-0984(02)11027-3
EISBN: 978-1-84950-182-8
ISBN: 978-0-76230-971-9
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