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Book cover for Data Engineering for Data-driven Marketing

Data Engineering for Data-driven Marketing

Published: 10 March 2025
10.1108/9781836623267
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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Book Chapter

Prelims

Published: 10 March 2025
10.1108/978-1-83662-326-720251034
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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Book Chapter

Exploring AI in Data-driven Marketing: Understanding the Intersection of Data Engineering and Marketing

Published: 10 March 2025
10.1108/978-1-83662-326-720251002
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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References

Published: 10 March 2025
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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Book Chapter

Architecting for Success: Designing Robust Data Infrastructures to Power Data-driven Marketing Campaigns

Published: 10 March 2025
10.1108/978-1-83662-326-720251004
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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References

Published: 10 March 2025
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
Add to Citation Manager for References
Book Chapter

AI in Data-driven Marketing: Decoding Consumer Choices and Behaviours

Published: 10 March 2025
10.1108/978-1-83662-326-720251005
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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References

Published: 10 March 2025
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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Book Chapter

Ingesting Insights: Data Ingestion Strategies and Techniques for Marketing Data

Published: 10 March 2025
10.1108/978-1-83662-326-720251008
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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References

Published: 10 March 2025
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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Book Chapter

Mastering Data Transformation: Preparing Marketing Data for Actionable Insights

Published: 10 March 2025
10.1108/978-1-83662-326-720251012
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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References

Published: 10 March 2025
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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Book Chapter

Seamless Data Flow: Constructing End-to-End Data Pipelines for Real-time Marketing Analytics

Published: 10 March 2025
10.1108/978-1-83662-326-720251014
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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References

Published: 10 March 2025
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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Book Chapter

Crafting Customer Profiles: Data Engineering for Comprehensive Customer Understanding

Published: 10 March 2025
10.1108/978-1-83662-326-720251015
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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References

Published: 10 March 2025
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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Book Chapter

Empowering Personalized Marketing: Leveraging Data Engineering for Customer Segmentation

Published: 10 March 2025
10.1108/978-1-83662-326-720251017
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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References

Published: 10 March 2025
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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Book Chapter

Quality Assurance in Marketing Data: Ensuring Accuracy and Reliability

Published: 10 March 2025
10.1108/978-1-83662-326-720251018
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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Book Chapter

References

Published: 10 March 2025
EISBN: 978-1-83662-326-7
ISBN: 978-1-83662-327-4
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