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Book Chapter

Prelims

Published: 05 May 2025
10.1108/978-1-83662-560-520251013
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Utilizing LSTM Forecasting and Intelligent Algorithmic Computing for a Dynamic Trading Approach

Published: 05 May 2025
10.1108/978-1-83662-560-520251001
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Synergizing Digital Learning With Customer Engagement in Digital Era

Published: 05 May 2025
10.1108/978-1-83662-560-520251002
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Exploring Trust Dynamics in Online Relationship Marketing and Customer Outcomes Within the Banking Sector

Published: 05 May 2025
10.1108/978-1-83662-560-520251003
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Unveiling the Transformative Role of Chatbots: An Insight From Industry

Published: 05 May 2025
10.1108/978-1-83662-560-520251004
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Sustainable Marketing: Balancing Profit and Planet

Published: 05 May 2025
10.1108/978-1-83662-560-520251005
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Embracing Edge Computing: Elevating Marketing Intelligence Across Asian Business Horizons

Published: 05 May 2025
10.1108/978-1-83662-560-520251006
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Unlocking User Engagement: The Fusion of Behavioural Finance and Marketing in Mobile Applications

Published: 05 May 2025
10.1108/978-1-83662-560-520251007
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

User-Engaged Critical Thinking Abilities Through 360-Degree Virtual Reality Documentaries

Published: 05 May 2025
10.1108/978-1-83662-560-520251008
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Exploring Viewers' Engagement With Advertisements on Over-the-Top (OTT) Platforms: A Systematic Literature Review

Published: 05 May 2025
10.1108/978-1-83662-560-520251009
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Towards the Underlying Theories of Artificial Intelligence in Customer Engagement: A Review and Future Research Agenda

Published: 05 May 2025
10.1108/978-1-83662-560-520251010
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Leveraging AI-Powered Personalization to Enhance Borrowers’ Experience and Trust for Customer Engagement in Digital Lending

Published: 05 May 2025
10.1108/978-1-83662-560-520251011
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

AI and Strategy: The Three Perspectives Framework

Published: 05 May 2025
10.1108/978-1-83662-560-520251012
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Index

Published: 05 May 2025
10.1108/978-1-83662-560-520251014
EISBN: 978-1-83662-560-5
ISBN: 978-1-83662-561-2
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Book Chapter

Prelims

Published: 01 May 2025
10.1108/978-1-83549-418-920251013
EISBN: 978-1-83549-418-9
ISBN: 978-1-83549-419-6
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Book Chapter

Unlocking the Power of Artificial Intelligence for Customer Engagement: A Bibliometric Analysis

Published: 01 May 2025
10.1108/978-1-83549-418-920251001
EISBN: 978-1-83549-418-9
ISBN: 978-1-83549-419-6
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Book Chapter

Unlocking Financial Potential: The Dynamic Relationship Between Markets and Mobile Applications

Published: 01 May 2025
10.1108/978-1-83549-418-920251002
EISBN: 978-1-83549-418-9
ISBN: 978-1-83549-419-6
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Book Chapter

Leveraging Data Sharing for Enhanced Experiences in Service Industries: Role of Experience Orientation and Privacy Calculus

Published: 01 May 2025
10.1108/978-1-83549-418-920251003
EISBN: 978-1-83549-418-9
ISBN: 978-1-83549-419-6
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Book Chapter

Centralized Knowledge Management and Machine Learning for Enhanced Healthcare in Ghana

Published: 01 May 2025
10.1108/978-1-83549-418-920251004
EISBN: 978-1-83549-418-9
ISBN: 978-1-83549-419-6
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Book Chapter

Frictionless Shopping in the Digital Era: A Comprehensive Analysis of Instant Gratification, Ethical Considerations, and Future Prospects

Published: 01 May 2025
10.1108/978-1-83549-418-920251005
EISBN: 978-1-83549-418-9
ISBN: 978-1-83549-419-6
Open the PDF for Frictionless Shopping in the Digital Era: A Comprehensive Analysis of Instant Gratification, Ethical Considerations, and Future Prospects in another window
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