...Abstract This chapter examines corporate responsibility in addressing global environmental challenges through a collaborative case study. The authors analyze a partnership between a multinational corporation and an environmental entrepreneur, illustrating how businesses can integrate...

...Abstract This research examines and analyzes the impact of employee branding and employer branding in multinationals that exceeded the national boundaries in globalization. The motive of the research is to identify the significance of employer and employee branding for the success...

.... The lack of any general solution to this central problem in international business illustrates the “impossibility” referred to in the title of this chapter. Global production location multinational geometry impossibility 1. Introduction This chapter proposes an extension to the Volatility Uncertainty...

... of units into a global value-adding network. They describe strategic assembly as the process of building the multi-business multinational firm as a network organization in a manner that explicitly considers the strategic intent of top management, chooses resources and capabilities that demonstrably support...