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Keywords: Strategic areas
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Book Chapter
Serial: Emerald Reach Proceedings Series
Published: 01 May 2019
10.1108/S2516-285320190000002026
EISBN: 978-1-83867-051-1
... to the clients (and in extension to the local communities) into consideration, and invest time, money and effort in relationship marketing. 4.2. Aligned complexity in operational and information technology strategic areas Aligned complexity emerges in operational and information technology strategic areas...
