... at building resonance with the expectations of the intended audience of customers ( Martens et al., 2007 ). In fact, these topics perfectly match the general characteristics of the marketplace, since Etsy places great emphasis on such features as creativity, uniqueness and craftsmanship, consistently...

... and novel national variations. Our findings also support and extend earlier work on craftsmanship indicating that crafts-work, which is a part of an organized community resembling the old “workshop,” explains in part how innovations originate in sport-specific and other local networks. These theories offer...