... lists specific objectives, such as seamless multichannel experience, creation of new digital products, digital marketing, automation in fulfillment, embedded risk controls, and improved corporate decision-making. Source: M&BD (2016 ). Reproduced with permission from M& BD Consulting...

... in this process is that much earlier than the pandemic, in 2015, the European Commission started developing a Digital Single Market strategy which is aiming at bringing distinctive digital markets together across the Union. The Digital Single Market is a modern version of the European Union (EU) Common Market...

... narrative conventionality digital market craftsmanship Etsy Abstract Strategy scholars have widely recognized the central role that narratives play in the construction of organizational identities. Moreover, storytelling is an important strategic asset that firms can leverage to inspire employees...