... of the book – norms, labors, and activism. Lastly, the co-editors have outlined different ways to read the text group chapters according to reader interest. Microcelebrity internet celebrity influencers Introduction The field of microcelebrity studies was pioneered by Global Studies scholar Theresa M...

... or Influencer cultures, but should instead be conceptualized more broadly as “internet celebrities” who are characterized by “their high visibility, whether this be attributed to fame or infamy, positive or negative attention, talent and skill or otherwise, and whether it be sustained or transient, intentional...