.... Tourism businesses’ sustainability and competitive advantage depend on the knowledge, talent, and creativity of human resources. In this context, this chapter aims to provide information on how businesses can achieve sustainable competitive advantage with human resources within the framework of developing...

...Abstract This research explores sustainable competitive advantage (SCA) in heritage tourism, focusing on authenticity, cultural preservation, and visitor experience. It examines the role of data in transforming visitor experiences through personalization, marketing insights, and predictive...

... on the sensing, seizing and transforming capabilities of dynamic capabilities, this chapter reveals the tremendous potential of digital initiatives to help firms become more adaptive to their environment and create sustainable competitive advantages that elicit positive market responses. This conceptual...

... firms achieve a sustainable competitive advantage via sustainability? I critically examine the sustainability-based view of sustainable competitive advantage by arguing that in the changing global landscape we will need to re-think the accepted ideas as regards sustainability goals, sustainable...

...). Sustainable competitive advantage – Sustainable competitive advantage is achieved when a firm receives a return of investment that is greater than the industry norm and that persists for a period long enough to alter the nature of industrial competition or the relative strength of the organization...

.... These cases were studied over five iterations, in order to define and refine the model of diagnosis (obtaining key information about the business situation), and understand the intervention required to create a sustainable competitive advantage in these situations of deep change or crisis. This iterative...