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Keywords: transformative journey
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Book Chapter
Serial: Entrepreneurial Behaviour
Published: 13 January 2026
10.1108/978-1-80592-671-920261011
EISBN: 978-1-80592-671-9
ISBN: 978-1-80592-674-0
... sustainability is both a challenge and a necessity. Insights from practice reveal a dynamic, context-sensitive ecosystem shaped by place-specific characteristics, cultural heritage, and socio-economic diversity. This chapter adopts the metaphor of a transformational journey to reflect the evolving nature...
