To paint a more comprehensive picture of organizational ambidexterity in the hotel industry, the purpose of this study is to investigate how and when to develop a dual operating system following a theoretical rationale supported by the three-stage model of creativity and organization support theory.
Survey-based research strategy and questionnaire-based data collection techniques have been used in the current study. data was randomly collected from human resource managers of 16 four-star and five-star hotels. The 200 questionnaires were distributed, out of which 182 usable questionnaires were analyzed using “PROCESS macro”.
The findings show that the integrative moderated-mediation model fits the data well. Hence, the three-stage model of creativity and organization support theory is useful, and the numerical evidence verified its applicability in the hospitality industry. To conclude, the results of this study, when applied to the hotel industry, can do marvels by being more innovative with their services.
More recently, it has been found that long-term success is only achievable and can be sustained if exploitative and explorative innovations are balanced. So far, however, little is known about how to achieve organizational ambidexterity in the hospitality industry.
