Sun Tzu’s The Art of War as business and management strategies for world class business excellence evaluation under QFD methodology

The Art of War, by the ancient Chinese military theorist Sun Tzu, is the most famous work on military operation in ancient China and the books have been repeatedly translated, investigated and discussed. Today, Sun Tzu’s The Art of War remains a compulsory text in major military schools around the world and its influences on twentieth century military thinking is undisputed. Also in recent times, the use of military strategies in the business and management contexts is increasing. This paper proposes a set of criteria based on Sun Tzu’s philosophy for evaluation of business management strategies against the world class business excellence models. The total quality management models of the European Quality Award and the Malcolm Baldrige National Quality Award are used to compare with Sun Tzu’s business management strategy model developed under the quality function deployment (QFD) methodology. The results of the QFD methodology can be used as performance indicators showing organisations’ improvement priorities for self‐assessment.