Using information technology to improve downstream supply chain operations: a case study

To succeed in today’s global marketplace, organizations are looking at streamlining their supply chain through the successful deployment of information technology. This paper, by means of a case study, discusses how a manufacturing company implemented a transportation planning and optimization system to enhance their downstream supply chain operations. The application development framework is used to analyze the implementation process. The findings of this case study will benefit companies seeking to create a competitive advantage in the marketplace through advanced physical distribution capabilities.