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Keywords: Ambidextrous innovation orientation
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2020) 26 (5): 1121–1140.
Published: 11 December 2019
...Veronica Scuotto; Elisa Arrigo; Elena Candelo; Melita Nicotra Purpose The purpose of this paper is to introduce a new perspective on ambidextrous innovation orientation looking at how the current digital transformation is accepted in the fashion industry in Italy. Precisely, the objective...
