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Keywords: Big data analytics (BDA)
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Journal Articles
Does big data analytics influence frontline employees in services marketing?
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2017) 23 (3): 623–644.
Published: 05 June 2017
...Saradhi Motamarri; Shahriar Akter; Venkat Yanamandram Purpose Big data analytics (BDA) helps service providers with customer insights and competitive information. It also empowers customers with insights about the relative merits of competing services. The purpose of this paper is to address...
