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Keywords: Brand management process
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Journal Articles
Marina Toledo de Arruda Lourenção, Letícia Miyamaru, Janaina de Moura Engracia Giraldi, Silvia Inês Dallavalle de Pádua
Journal:
Business Process Management Journal
Business Process Management Journal (2020) 26 (1): 24–58.
Published: 17 June 2019
...Marina Toledo de Arruda Lourenção; Letícia Miyamaru; Janaina de Moura Engracia Giraldi; Silvia Inês Dallavalle de Pádua Purpose Sectoral brand management processes have presented planning, development and implementation challenges. With the aim of reducing these managerial problems, the purpose...
