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Keywords: Brand management structure
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Journal Articles
Marina Toledo de Arruda Lourenção, Letícia Miyamaru, Janaina de Moura Engracia Giraldi, Silvia Inês Dallavalle de Pádua
Journal:
Business Process Management Journal
Business Process Management Journal (2020) 26 (1): 24–58.
Published: 17 June 2019
... 03 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only VSM BPM Brand management process Brand management structure Sectoral brand Organizations operating in today’s complex environment often have to implement change in terms...
