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Keywords: Brazilian franchises
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Journal Articles
Alvaro Luiz Neuenfeldt Júnior, Julio Cezar Mairesse Siluk, Marlon Soliman, Elpídio Oscar Benitez Nara, Liane Mahlmann Kipper
Journal:
Business Process Management Journal
Business Process Management Journal (2015) 21 (1): 190–204.
Published: 30 January 2015
... in the Brazilian franchise context, according to characteristics of the companies present. Originality/value – The absence of scientific papers that describe the relevance level of the main factors that influence in the Brazilian franchise system. The Brazilian system of franchises was developed based...
