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Keywords: Bundling sales
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2019) 25 (7): 1783–1801.
Published: 30 April 2019
... customer knowledge from the case firm’s database system. Findings Big data analysis/data mining results such as customer profiles, product/brand display classifications and product/brand sales associations can be used to propose alternatives to the case firm for store layout and bundling sales business...
