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Keywords: Consumer's perspective
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Journal Articles
Consumer's expectations from mobile CRM services: a banking context
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2011) 17 (6): 898–918.
Published: 08 November 2011
... that contribute to the acceptance of mobile CRM practices in banking from the consumers' perspective. This study demonstrated that in the case of mobile CRM the factors related to the service aspect dominate over the technical aspect. © Emerald Group Publishing Limited 2011 The concept of context...
