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Keywords: Contingency approach
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Journal Articles
Business Process Management Journal (2013) 19 (2): 217–244.
Published: 12 April 2013
...Margherita Pero; Lucio Lamberti Purpose The purpose of this paper is to explore the marketing‐supply chain management (SCM) interface in new product development (NPD) processes through a contingent approach. Design/methodology/approach The study endorses Thompson's taxonomy of interfaces...

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