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Keywords: Corporate communication
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2023) 29 (8): 1–24.
Published: 18 January 2023
...Gregor Polančič; Boštjan Orban Purpose Despite corporate communications having an immense impact on corporate success, there is a lack of dedicated techniques for their management and visualization. A potential strategy is to apply business process management (BPM) approach with business process...
