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Keywords: Cross-functional ambidexterity
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2023) 29 (4): 1010–1030.
Published: 02 May 2023
... The results indicate that one form of cross-functional ambidexterity, market development strategy (MDS), plays an important role in process performance from an inside-out financial perspective and an outside-in customer perspective. Simultaneously, product innovation efficiency (PIE) mediates the relationship...
