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Keywords: Customer attractiveness
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Journal Articles
Attraction in buyer–supplier relationships: Improving supply network performance through purchasing recognition and proficient collaboration initiatives
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2019) 25 (2): 347–367.
Published: 11 July 2018
...Andrea S. Patrucco; Davide Luzzini; Antonella Moretto; Stefano Ronchi Purpose The purpose of this paper is to shed light on the dynamics of buyer–supplier industrial relationships and the role of customer attractiveness—a requisite to obtain best efforts from suppliers involved in collaborative...
