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Keywords: Customer involvement
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Journal Articles
Journal Articles
Business Process Management Journal (2019) 25 (2): 250–270.
Published: 19 July 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Co-creation Customer involvement Supplier involvement New product development New product development (NPD) process has become more and more participative. According to the service-dominant logic (SDL) (Lusch...

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