Keywords: Customer involvement
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Journal Articles
Journal Articles
Business Process Management Journal (2019) 25 (2): 250–270.
Published: 19 July 2018
... the evolution of the market, toward a more participative one, spurs the need to investigate the collaboration and interaction flows between the two actors. Co-creation Customer involvement Supplier involvement New product development Federica Ciccullo can be contacted at: federica.ciccullo...

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