... relationship management CRM customer knowledge And competitiveness strategy The world's economy is shifting from functional and hierarchical to flexible and networked organizations and from product-based to customer-based business competitiveness (BC). Businesses can no longer effectively face...

...Hung Nguyen; Norma Harrison Purpose Nowadays, companies compete and win based on the capabilities they can leverage across their supply chains. With unpredictable and turbulent business environment, supply chains are seeking to customer knowledge as sources of competitive advantage. The purpose...