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Keywords: Customer process
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Journal Articles
Uncovering customer processes: the interactive questionnaire
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2021) 27 (2): 546–564.
Published: 22 January 2021
...Elisabeth Zsoka Palvölgyi; Jürgen Moormann Purpose Insights about customers' processes of value creation are highly beneficial for companies striving to provide customers with added value in their processes. Customer processes (CPs) of a complex nature, like buying real estate, are highly...
