...Xinxin Wang Purpose In a fierce competition environment in which product prices fall sharply or even tend to be free, only by realizing differentiated customer value through continuous innovation can companies respond quickly and effectively to changes and enhance their core competitiveness...

.... To address this practical gap, the purpose of the paper is to build an executive perspective on customer orientation through the mechanism of customer value dimensions. Design/methodology/approach – An intensive case study from a successful retail service business is used to illustrate how customer...

...Maryam Eskafi; Seyyed hossein hosseini; Atefe Mohammadzadeh Yazd Purpose In new business trends, gaining customers' satisfaction has a high order in the agenda of the organizations' objectives. The purpose of this paper is to investigate the customers' value in relation to customer relationship...