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Keywords: Digital strategy
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Journal Articles
Business process innovation through digital strategy: unveiling the adoption of big data analytics and the evolution of digital culture
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2026) 32 (1): 290–315.
Published: 13 March 2025
...Muddassar Sarfraz; Kausar Fiaz Khawaja; Zarmina Waheed Purpose This research aims to elucidate the interplay between implementing digital strategies, adopting big data analytics–artificial intelligence (BDAAI), and business process innovation, with a particular emphasis on assessing the moderating...
Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2024) 30 (1): 105–134.
Published: 14 November 2023
... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Robotic process automation Resource-based view Business process Artificial intelligence Information systems Digital strategy Viewed as powerful internal aspects of a company, organizational...
