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Keywords: Electronic support pathways
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Journal Articles
Multivariate hybrid pathways for creating exceptional customer experiences
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2017) 23 (4): 822–829.
Published: 03 July 2017
... support platforms offers versatile pathways for enhancing customer experience. The electronic support pathway empowers customers to enhance their customer experience at their own pace and comfort level. Electronic service quality is increasing in significance since it is offering a myriad of technology...
