...Karolina Sallaku; Luca Simone Macca; Gabriele Santoro; Trang Thu Phan Purpose This study investigates the variations in consumers’ affective responses to AI-generated versus human-generated content in a firm’s advertising copywriting, analysing emotional reactions to short-form promotional text...

...Attia Abdelkader Ali; Andreia Gabriela Andrei; Felipe Ruiz-Moreno; Giovanna Bagnato Purpose This study investigates the impact of service failure severity, service recovery strategies and customers’ perceptions of recovery justice on post-recovery satisfaction, customers’ emotions and repurchase...

... cycle phases. It highlights the link between learning and emotions during the failure process, revealing entrepreneurs’ limited awareness of their knowledge gaps, particularly during successful business phases, and shows the difference between women and men. Research limitations/implications One...